Active Promotes Punam Sinha to Vice President of Operations

Activ8 Commerce, Inc. Promotion of Team Member Punam Sinha

Pleasanton, CA – Activ8 Commerce, Inc. is a leading provider of DTC solutions (Mobile Winery POS, Club, Web Design, eCommerce) since 2003, and is pleased to announce the promotion of Punam Sinha within the Active team, to Vice President of Operations. Punam Sinha has been an important part of the support technology team since the early days of Active. Sinha joined Active in 2006 with the company still developing its product offerings. Punam’s experience within the DTC software development sector and tenure with Active have given her a unique perspective on how to resolve our client’s challenges.

Sinha has been developing technical solutions within Active for well over a decade, and, knows the system functionality intimately. With this promotion Punam will continue to lead the technology support team to maintain clear processes internally as growth ensues. This will further cultivate Active’s commitment to a partnership approach with winery and distillery clients, bistros, wine bars, speakeasies, and more.

“I joined Active when the company was in it’s infancy. It has been an amazing journey to be part of this wonderful team of professionals. Active is the best all in one DTC solution combining Club, POS, and eCommerce all rolled into one. I look forward to the future and the many ways Active’s software system can make Active clients lives easier,” says Sinha.

Punam’s story starts in India where she met and married her husband. As her husband was into computers and engineering it stimulated interest in her own being. Motivated, yet managing small children, she attended school finishing with several post graduate degrees (Master’s in Organic Chemistry from GGU, Bilaspur, CG) (Applied Computer Science from CMC, Kolkata) from notable academic institutions. In 1998 Punam and her family moved from India to the United States and presently enjoys the west coast, located within the San Francisco Bay Area. Punam’s hobbies include traveling the globe with her husband, hanging out with her two daughters, and enjoying nature walks, with or without the family dog.

“Punam Sinha’s depth of experience, wealth of knowledge, and long-term engagement gives Punam a level of expertise in problem solving; and in the development of Active software, which often rivals my own as founder and Chief Technology Officer. Punam will give our team operational direction and a bit more thoughtful procedural structure with informed, comprehensive attention to detail as the company continues to grow,” stated Arne Haugland, President and CTO of Activ8 Commerce.

About Activ8 Commerce:
Activ8 Commerce, Inc. is a leading provider of DTC solutions (Mobile Winery POS, club, web design, ecommerce software). Our mission is to provide a single and comprehensive sales platform for firms selling direct to the consumer. Activ8 Commerce has been providing DTC sales technology solutions to wineries, distilleries, and wine stores that seek to elevate sales and maximize service. Today the company has an entire suite of sales tools all in one single database. Activ8 Commerce’ commitment to developing and continually improving its sales software and service has made us a leading and well-respected provider of direct sales software with a commitment to quality and customer success.
For more information, visit

Contact: Dan Nechemias
Dan Nechemias, Vice President of Sales and Marketing
(925) 248-4190 (ext. 56) or (877) 441-CLUB (ext. 56)


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